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Ascribe Team

We Are Leaders, Technicians, Coaches, Learners, Innovators, Analysts, Developers, Connectors

Executive Leadership

Rick Kieser, CEO

Chief Executive Officer

Rick took the reins as CEO of Ascribe in 2012, after serving as chief operating officer for two years. A seasoned executive leader with 20 years of operating, management consulting and venture capital experience, Rick is charting Ascribe's transformation from a mid-sized company into a leading, global provider of analytics services for Fortune 500 companies. Prior to joining Ascribe, Rick dedicated 13 years to leading growth equity investments and managing portfolio companies in the software business intelligence and technology industries. Earlier, Rick gained six years of international management consulting experience, specializing in operational improvement initiatives at AT Kearney and Gemini Consulting. Rick holds a degree in economics from the University of California at Los Angeles, and an MBA from UCLA Anderson School of Management, where he later served on the Alumni Executive Committee.

Charles Baylis

Chief Technology Officer and Co-Founder

Charles is one of Ascribe's founders and the original developer of the Ascribe platform on which the company is built. As chief technology officer, he is responsible for the design, development and quality assurance of all Ascribe products. He demands world-class programming from his team, and continually strives to improve the Ascribe interface and to offer better tools based on the latest technologies and user feedback. A serial entrepreneur with years of technology and development experience, Charles has been creating software products for more than two decades. Before joining Ascribe, he served in product development roles at Domain Logix, FASTech, and Applied Materials, and founded two successful semiconductor manufacturing automation software companies. He holds an engineering sciences degree from Dartmouth College, a Master’s in materials science from Stanford University, and a Master’s in electrical engineering from UC Berkeley.

Carla Reichelderfer

Chief Financial Officer

Carla joined Ascribe in 2011 as CFO, bringing extensive executive experience as CEO, COO and CFO in telephony and technology organizations.  She is an expert in leading growth initiatives that also enhance customer experience, focusing on product expansion, process and financial improvements.  Carla leads the day-to-day operations of the finance, accounting and human resource teams.  She is a C.P.A. and holds an MBA from Xavier University.

Chrissy Stevens

VP Solutions

Chrissy joined Ascribe's client services department in 2000. As vice president of Ascribe Solutions, Chrissy provides executive leadership to the Ascribe Solutions team and works with passion and diligence to provide our customers with best-in-class services ranging from coding, translation, transcription and downstream reporting across various industries. She has drawn on her 23 years of verbatim management experience to build a global network of experts that includes employees, contractors and partners from around the world.

Lara Rice

Director, Training

Lara is director of Ascribe training, educating clients on the Ascribe platform. Her responsibilities include developing training exercises for new Ascribe functions, ensuring that clients successfully implement the Ascribe platform, and communicating client needs to program developers. Lara joined Ascribe in 2001 as account manager for Ascribe Coding.

Mark Thatcher

Director, Product Integration and Support

With more than 20 years of market research experience, Mark is an expert in data processing and interpretation. As Director of Product Integration and Support, he works closely with Ascribe development, sales and training teams, offering clients the best possible solutions for data flow into and out of the Ascribe platform. Mark also heads the support team to ensure clients receive timely and accurate answers to any issues, going above and beyond to distinguish our support team in the customer care arena. He joined Ascribe in 2003, and has helped virtually every new client integrate our platform into its daily processes.

Dean Kotchka

Special Advisor

Dean joined Ascribe in 2001 as a partner and senior software developer. He served CEO from 2009 through March of 2012 and has also continually worked as part of the product development team. A seasoned entrepreneur and one of the key creators of the Ascribe global platform, Dean is a technology innovator with the unique ability to synthesize client requests to create easy-to-use applications. He brings decades of operational experience spanning a range of industries from accounting to manufacturing, and he has extensive experience counseling early- and late-stage technology companies. He is also a Certified Public Accountant, having worked for eight years with one of the major “big eight” accounting firms. Dean earned a Bachelor of Science degree in accountancy from Wright State University.

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In addition to Ascribe Surveys with Google powered sampling, we provide seamless integration with all of the top survey platforms to pull your data into our cloud-based platform to begin extracting actionable insights immediately.

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