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Researchers Add Color Commentary through Text Analytics

Posted on: November 24th, 2015 by:
Blog Categories: Customer Feedback Analysis & Insights

Color Commentary can make or break the day, whether it’s on your favorite team’s Thanksgiving Day game or on your customers’ interaction with your brand, products and services.  Corporate leaders turn to their research teams to help them understand the customer journey, and while stats are important, the play-by play-makes all the difference.

That’s where text analytics comes in.  Using automated text analytics and/or an expert team of coders, you can turn your customer comments into actionable insights, add color and sentiment to your NPS and survey data, and inform timely, targeted and impactful decision-making. Don’t leave your customer feedback on the sidelines – code and analyze your feedback to tell “the rest of the story!”

Game Day Execution

When it comes to the Big Game, you want experienced, objective, passionate commentators who are perceptive, prepared, and quick on their feet.  In the Text Analytics arena, there is no one deeper in experience or more passionate about customer comments than Ascribe.

We process millions of comments each year for corporate researchers and the market research firms that serve them, capitalizing on feedback sources including survey open-ends, call center data, social media, and excel documents.

Top corporate brands and market researchers around the world add color commentary through text analytics with Ascribe’s leading software and expert coding services. Generate insights based on customer feedback quickly – within moments – to extract sentiment and help the C-Suite visualize the customer experience behind the numbers.

Request a Demo today and let’s play ball!

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In addition to Ascribe Surveys with Google powered sampling, we provide seamless integration with all of the top survey platforms to pull your data into our cloud-based platform to begin extracting actionable insights immediately.

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