The GreenBook Research Industry Trends (GRIT) Report serves as an authoritative voice in our industry. We always look forward to its release, but never more than this year, when we were proud to serve as a research partner with GreenBook. Ascribe provided vital data mining and text analytics for the 2016 GRIT Report, contributing vital and actionable insights for the future of the market research industry.
According to GreenBook’s Chief Editor, Leonard Murphy, “the GRIT Report is designed to help you better understand where the MR industry is heading so you can make the right decisions for your organization… [it] goes deeper, provides better guidance, and helps to truly chart the course of the industry, making it an invaluable strategic planning tool.”
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