We have conversations every day with consumer-focused companies looking for ways to capitalize on the volumes of valuable feedback they receive from their customers.
Retailers and Service Providers know better than anyone the power of customer feedback to help improve the shopper experience and identify brand issues or opportunities. They also know the challenges of quickly getting to actionable insights that can improve customers’ journeys.
Our customers, like Safelite AutoGlass, which provides vehicle glass repair and replacement services for millions of customers, have improved both their customers’ experiences and their analytics productivity. I’ll be presenting the Safelite Case Study at RETAILology on September 30th in Palm Springs but since not everyone can attend, I thought I’d share some of the insights here.
Safelite collects 500,000 responses annually in its customer satisfaction survey, including verbatim comments from customers explaining why they had given a high or a low score. The challenge was to interpret these textual comments together with other data, such as NPS.
If you’re attending RETAILology, be sure to bring me your questions, and either way, feel free to contact me directly to discuss your unique customer feedback challenges.
In addition to Ascribe Surveys with Google powered sampling, we provide seamless integration with all of the top survey platforms to pull your data into our cloud-based platform to begin extracting actionable insights immediately.Find out how you can get access