In a live presentation last Friday and a press release on Monday, we announced a new product, Ascribe Surveys powered by Google Consumer Surveys, integrating the technology and scale of Google Consumer Surveys with the Ascribe Intelligence Suite to provide combined survey, sample and verbatim analysis for Market Researchers.
Ascribe Surveys is an online survey platform coupled with consumer sampling powered by Google Consumer Surveys, delivering a simple and cost-effective means to survey consumers and analyze the feedback. It is integrated with Ascribe Intelligence Suite, providing researchers with industry-leading, comprehensive analysis of survey and verbatim data.
Our powerful analytics technologies will partner with Google Consumer Surveys technology and sample base to enable market researchers to:
I was honored to have Matt Villacarte from Google Consumer Surveys (pictured on the right in the image above) join me (pictured on the left above) on stage to present the new product and partnership to members and guests of the Cincinnati Chapter of the American Marketing Association (AMA Cincinnati) at their Signature Speaker Series event.
Speaking on the topic “It All Starts with Insights: Democratization of Market Research through Technology Enablement & Partnership,” we covered what’s driving the growing demand for insights, the importance of Customer Experience Management, and how the right technology partners can drive “exponential insights” to researchers and corporate CX leaders.
With customer experience differentiation at the core and technology as the enabler of broader, deeper insights, our announcement, integration, and new product equip researchers with speed, scope and perspective they would otherwise have to piece together or forgo – no other product can do this today with a single login.
You can easily pull your API survey data and even voice-to-text data into the Ascribe Intelligence suite for faster, more comprehensive access to actionable insights.Find out how you can get access