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A PRACTITIONER'S GUIDE TO UNLOCKING INSIGHTS FROM CUSTOMER FEEDBACK

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Insights from Customer Feedback: A Practitioner’s Guide

Posted on: January 16th, 2017 by:
Blog Categories: Announcements & Updates, Customer Feedback Analysis & Insights, Text Analytics Industry Insights & Innovation

A Practitioner’s Guide to Unlocking Insights from Customer Feedback For 30 years Quirk’s Marketing Research Review has been providing practical applications in marketing research.  For the January 2017 issue, I had the opportunity to collaborate with Kellan Williams, data scientist for IBM’s Client Center for Advanced Analytics, in writing “A Practitioner’s Guide to Unlocking Insights… Read More »

Ascribe Surveys Powered by Google Consumer Surveys

Posted on: September 27th, 2016 by:
Blog Categories: Announcements & Updates

Google Consumer Surveys Powers New Ascribe Surveys Offering In a live presentation last Friday and a press release on Monday, we announced a new product, Ascribe Surveys powered by Google Consumer Surveys, integrating the technology and scale of Google Consumer Surveys with the Ascribe Intelligence Suite to provide combined survey, sample and verbatim analysis for Market… Read More »

Differentiated Customer Experience: Easier Said

Posted on: April 4th, 2016 by:
Blog Categories: Text Analytics Industry Insights & Innovation

Differentiated Customer Experience Differentiated customer experience (CX) is a deceptively challenging goal shared by growing numbers of companies. In a recent presentation on Digital Marketing Trends by Mike Corak to the Cincinnati AMA, we heard a lot of valuable insights, but one statistic in particular caught our attention.  On slide 36 in his presentation, Mike… Read More »

2016 Predictions: Demand for Text Analytics 

Posted on: January 26th, 2016 by:
Blog Categories: Text Analytics Industry Insights & Innovation

2016 Predictions Reveal Undercurrent of Demand for Text Analytics  January is the month for prediction, and there is no shortage of future gazing in the Market Research and Customer Insights industry.  Like you, we’ve been reading and reviewing, and we noticed an interesting trend within the predictions – demand for text analytics. Let’s take a… Read More »

User Experience and Customer-Driven Innovation

Posted on: January 13th, 2016 by:
Blog Categories: Text Analytics Industry Insights & Innovation

The momentum established in the past year will continue to propel our investments and efforts in 2016. Armed with actionable feedback from our customers and users, we are looking forward to additional Customer-Driven Innovation and User Experience upgrades in the coming year. We are fortunate to have a Development team that leads the industry in… Read More »

Customer Insights, Innovation & User Experience in 2015

Posted on: January 6th, 2016 by:
Blog Categories: Text Analytics Industry Insights & Innovation

Customer Insights Drive Innovation and User Experience Upgrades As we begin a new year, I would like to share some thoughts on the year we just finished, and the value generated from actionable customer insights as we “walked our talk” with an intensive review of user feedback. First, a note about our core accomplishments with customers… Read More »

Ascribe Adds New Business Development Executive, Chicago Office

Posted on: December 10th, 2015 by:
Blog Categories: Announcements & Updates

Ascribe Welcomes Mary Ellen Cunningham Ascribe continues to expand, as we welcome our newest business development executive, Mary Ellen Cunningham.  Mary Ellen will be based in Chicago starting on January 4th, and will serve Corporate Customers in the Central Region of the United States. In her new role as Enterprise Account Manager, Mary Ellen will support… Read More »

Multi-Technology Text Analytics Improves ROI

Posted on: October 12th, 2015 by:
Blog Categories: Customer Feedback Analysis & Insights

Taking a multi-technology text analytics approach to processing customer feedback can optimize program cost and benefit over time and improve ROI compared to single-technology platforms. With growing numbers of players investing in rules-based text analytics and combining them with survey technologies to create “platform solutions” it is important to understand the potential downfall of locking… Read More »

Introducing Game-Changing Auto Speech-to-Text Analytics

Posted on: September 29th, 2015 by:
Blog Categories: Text Analytics Industry Insights & Innovation

The call center is one of the most valuable sources of input for customer-focused companies to process, as they are under constant pressure to understand, satisfy and delight their customers.  They inevitably capture mountains of data from call centers, but often it is only the few “squeaky wheels” or “rave reviews” that capture the attention… Read More »

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