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Customer Feedback Analysis & Insights

Customer Feedback Analysis & Insights

Insights from Customer Feedback: A Practitioner’s Guide

Posted on: January 16th, 2017 by:
Blog Categories: Announcements & Updates, Customer Feedback Analysis & Insights, Text Analytics Industry Insights & Innovation

A Practitioner’s Guide to Unlocking Insights from Customer Feedback For 30 years Quirk’s Marketing Research Review has been providing practical applications in marketing research.  For the January 2017 issue, I had the opportunity to collaborate with Kellan Williams, data scientist for IBM’s Client Center for Advanced Analytics, in writing “A Practitioner’s Guide to Unlocking Insights… Read More »

Super Hero for President: Poll Results from Ascribe

Posted on: November 6th, 2016 by:
Blog Categories: Customer Feedback Analysis & Insights, Text Analytics Industry Insights & Innovation

Super Hero for President Poll Results In today’s super-charged political environment full of “super” polls, we wondered how people would vote if Super Heroes could get in the race for the top job.  In a Super Hero for President poll conducted last week via Ascribe Surveys, powered by Google, more than 1,000 respondents told us… Read More »

Researchers Add Color Commentary through Text Analytics

Posted on: November 24th, 2015 by:
Blog Categories: Customer Feedback Analysis & Insights

Color Commentary can make or break the day, whether it’s on your favorite team’s Thanksgiving Day game or on your customers’ interaction with your brand, products and services.  Corporate leaders turn to their research teams to help them understand the customer journey, and while stats are important, the play-by play-makes all the difference. That’s where… Read More »

Multi-Technology Text Analytics Improves ROI

Posted on: October 12th, 2015 by:
Blog Categories: Customer Feedback Analysis & Insights

Taking a multi-technology text analytics approach to processing customer feedback can optimize program cost and benefit over time and improve ROI compared to single-technology platforms. With growing numbers of players investing in rules-based text analytics and combining them with survey technologies to create “platform solutions” it is important to understand the potential downfall of locking… Read More »

Ascribe shares Safelite® Case Study at RETAILology

Posted on: September 16th, 2015 by:
Blog Categories: Customer Feedback Analysis & Insights

We have conversations every day with consumer-focused companies looking for ways to capitalize on the volumes of valuable feedback they receive from their customers. Getting from Feedback to Insights Retailers and Service Providers know better than anyone the power of customer feedback to help improve the shopper experience and identify brand issues or opportunities.  They… Read More »

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