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Customer Insights, Innovation & User Experience in 2015

Posted on: January 6th, 2016 by:
Blog Categories: Text Analytics Industry Insights & Innovation


Customer Insights Drive Innovation and User Experience Upgrades

As we begin a new year, I would like to share some thoughts on the year we just finished, and the value generated from actionable customer insights as we “walked our talk” with an intensive review of user feedback.

First, a note about our core accomplishments with customers and the industry; for nearly two decades and throughout 2015, we:

And of course, we will continue to do it all with the same passion and dedication our growing list of customers has come to expect from Ascribe.  But we did not become text analytics leaders by settling for the status quo, and we are dedicated to continuous innovation and improvement. At Ascribe, our customers’ feedback and experience is vital to that part of the process.

Extracting and Acting on Customer Insights

Last year, we invited our customers – more formally than usual – to tell us what they need, what they wish for, and what would make their lives easier or their results stronger.  We did not stop at their answers – we pulled out the insights, enlisting their help to prioritize where we would focus our development investments of time, energy and funding.

After surveys and analysis, customer visits, user group discussions, interviews, ranking and classification, we settled on a prioritized list of the top 30 opportunities and issues direct from our user base, and began to address them.

We made strides in key areas including product innovation, service offerings, industry outreach, brand presence and engagement, setting the stage for increased customer satisfaction and growth in 2016.  Specifically, we:

The momentum established in 2015 will continue to propel our investments and impact in the coming year. Stay tuned next week for a look ahead to some key trends and initiatives we see for 2016. Cheers!

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