The Market Research Event (TMRE) is always action packed, but this year’s conference was extra exciting. Standing alongside clients and collaborators, we had a lot of news to cover about our Google Partnership and a new Case Study with Deluxe Corporation.
In a special announcement at TMRE. Dylan Lorimer, Senior Product Manager at Google, unveiled the new Google Surveys and broader Google Analytics 360 offering. According to Google’s October 19th blog, “now for the first time, marketers of all types can get fast, accurate market research — in combination with their marketing performance and analytics data — to help them make key business decisions at the speed of today’s digital world.”
Lorimer pointed out that one of the key components of its Google Analytics 360 Suite is their partnership with technology leaders like Ascribe. “Google Surveys is working to democratize market research by enabling quick and affordable consumer insights,” he explained. “We’re excited about collaborative opportunities on our platform that bring the reach, quality and speed of our representative sample to third party research products. ”
Google Surveys is the engine behind our recently announced launch of Ascribe Surveys, an online survey platform coupled with consumer sampling that delivers a simple and cost-effective means to conduct consumer research and analyze the open-ended and structured feedback. Download our data sheet to learn more.
We also had the opportunity at TMRE to introduce a new case study outlining a successful program to drive productivity for Deluxe Corporation’s digital data, presenting jointly with Kristi Olson, Senior Customer Experience (CX) / User Experience (UX) Analyst at Deluxe Corporation.
Read and download the full Case Study, including challenges, approach, solutions and results.
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You can easily pull your API survey data and even voice-to-text data into the Ascribe Intelligence suite for faster, more comprehensive access to actionable insights.Find out how you can get access