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2016 Predictions: Demand for Text Analytics 

Posted on: January 26th, 2016 by:
Blog Categories: Text Analytics Industry Insights & Innovation

2016 Predictions Reveal Undercurrent of Demand for Text Analytics  January is the month for prediction, and there is no shortage of future gazing in the Market Research and Customer Insights industry.  Like you, we’ve been reading and reviewing, and we noticed an interesting trend within the predictions – demand for text analytics. Let’s take a… Read More »

User Experience and Customer-Driven Innovation

Posted on: January 13th, 2016 by:
Blog Categories: Text Analytics Industry Insights & Innovation

The momentum established in the past year will continue to propel our investments and efforts in 2016. Armed with actionable feedback from our customers and users, we are looking forward to additional Customer-Driven Innovation and User Experience upgrades in the coming year. We are fortunate to have a Development team that leads the industry in… Read More »

Customer Insights, Innovation & User Experience in 2015

Posted on: January 6th, 2016 by:
Blog Categories: Text Analytics Industry Insights & Innovation

Customer Insights Drive Innovation and User Experience Upgrades As we begin a new year, I would like to share some thoughts on the year we just finished, and the value generated from actionable customer insights as we “walked our talk” with an intensive review of user feedback. First, a note about our core accomplishments with customers… Read More »

Ascribe Adds New Business Development Executive, Chicago Office

Posted on: December 10th, 2015 by:
Blog Categories: Announcements & Updates

Ascribe Welcomes Mary Ellen Cunningham Ascribe continues to expand, as we welcome our newest business development executive, Mary Ellen Cunningham.  Mary Ellen will be based in Chicago starting on January 4th, and will serve Corporate Customers in the Central Region of the United States. In her new role as Enterprise Account Manager, Mary Ellen will support… Read More »

Winner Announced: Dannon Customer Comment Delights

Posted on: December 9th, 2015 by:
Blog Categories: Announcements & Updates

Remarkable Winner Announced Last month, we held a “Remarkable Comments” contest, inviting you to submit your favorite feedback received from your customers.  We had entries from attendees at TMRE, online submissions from around the world, and many comments submitted by our own customers, who incidentally had a lot of very nice things to say about… Read More »

Researchers Add Color Commentary through Text Analytics

Posted on: November 24th, 2015 by:
Blog Categories: Customer Feedback Analysis & Insights

Color Commentary can make or break the day, whether it’s on your favorite team’s Thanksgiving Day game or on your customers’ interaction with your brand, products and services.  Corporate leaders turn to their research teams to help them understand the customer journey, and while stats are important, the play-by play-makes all the difference. That’s where… Read More »

Coding Service Options Meet Customers Where They Are

Posted on: November 10th, 2015 by:
Blog Categories: Verbatim Comment Coding & Classification

With our global organization and centuries of combined coding experience, the Ascribe Solutions team has seen it all.  We work with leading research organizations of all sizes across the globe with varied goals, support needs and budget requirements. We know that coding and classifying open ended comments is far from a yes or no question.… Read More »

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