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Winner Announced: Dannon Customer Comment Delights

Posted on: December 9th, 2015 by:
Blog Categories: Announcements & Updates

Remarkable Winner Announced Last month, we held a “Remarkable Comments” contest, inviting you to submit your favorite feedback received from your customers.  We had entries from attendees at TMRE, online submissions from around the world, and many comments submitted by our own customers, who incidentally had a lot of very nice things to say about… Read More »

Researchers Add Color Commentary through Text Analytics

Posted on: November 24th, 2015 by:
Blog Categories: Customer Feedback Analysis & Insights

Color Commentary can make or break the day, whether it’s on your favorite team’s Thanksgiving Day game or on your customers’ interaction with your brand, products and services.  Corporate leaders turn to their research teams to help them understand the customer journey, and while stats are important, the play-by play-makes all the difference. That’s where… Read More »

Coding Service Options Meet Customers Where They Are

Posted on: November 10th, 2015 by:
Blog Categories: Verbatim Comment Coding & Classification

With our global organization and centuries of combined coding experience, the Ascribe Solutions team has seen it all.  We work with leading research organizations of all sizes across the globe with varied goals, support needs and budget requirements. We know that coding and classifying open ended comments is far from a yes or no question.… Read More »

Enter to Win with Remarkable Comments

Posted on: October 27th, 2015 by:
Blog Categories: Announcements & Updates

What is Remarkable? In the wise words of disruptive marketing guru Seth Godin, “Remarkable means worth making a remark about. Not you, making a remark because you work for the company. It’s about people making a remark because they choose to, they want to, because they can.” This quote got us thinking about what customers… Read More »

Multi-Technology Text Analytics Improves ROI

Posted on: October 12th, 2015 by:
Blog Categories: Customer Feedback Analysis & Insights

Taking a multi-technology text analytics approach to processing customer feedback can optimize program cost and benefit over time and improve ROI compared to single-technology platforms. With growing numbers of players investing in rules-based text analytics and combining them with survey technologies to create “platform solutions” it is important to understand the potential downfall of locking… Read More »

Introducing Game-Changing Auto Speech-to-Text Analytics

Posted on: September 29th, 2015 by:
Blog Categories: Text Analytics Industry Insights & Innovation

The call center is one of the most valuable sources of input for customer-focused companies to process, as they are under constant pressure to understand, satisfy and delight their customers.  They inevitably capture mountains of data from call centers, but often it is only the few “squeaky wheels” or “rave reviews” that capture the attention… Read More »

Coding Quality Assurance in a World of Uncertainty

Posted on: September 22nd, 2015 by:
Blog Categories: Verbatim Comment Coding & Classification

Today’s research environment is demanding, with constant pressures to do more with less. Customer-focused organizations seek rapid understanding of massive amounts of customer feedback, including verbatim data, in many languages with accurate results ­ all at a low cost. Quickly and accurately coding the volumes of open-ended comments poses a particular challenge to today’s leaner… Read More »

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