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Multi-Technology Text Analytics Improves ROI

Posted on: October 12th, 2015 by:
Blog Categories: Customer Feedback Analysis & Insights

Taking a multi-technology text analytics approach to processing customer feedback can optimize program cost and benefit over time and improve ROI compared to single-technology platforms. With growing numbers of players investing in rules-based text analytics and combining them with survey technologies to create “platform solutions” it is important to understand the potential downfall of locking… Read More »

Introducing Game-Changing Auto Speech-to-Text Analytics

Posted on: September 29th, 2015 by:
Blog Categories: Text Analytics Industry Insights & Innovation

The call center is one of the most valuable sources of input for customer-focused companies to process, as they are under constant pressure to understand, satisfy and delight their customers.  They inevitably capture mountains of data from call centers, but often it is only the few “squeaky wheels” or “rave reviews” that capture the attention… Read More »

Coding Quality Assurance in a World of Uncertainty

Posted on: September 22nd, 2015 by:
Blog Categories: Verbatim Comment Coding & Classification

Today’s research environment is demanding, with constant pressures to do more with less. Customer-focused organizations seek rapid understanding of massive amounts of customer feedback, including verbatim data, in many languages with accurate results ­ all at a low cost. Quickly and accurately coding the volumes of open-ended comments poses a particular challenge to today’s leaner… Read More »

Ascribe shares Safelite® Case Study at RETAILology

Posted on: September 16th, 2015 by:
Blog Categories: Customer Feedback Analysis & Insights

We have conversations every day with consumer-focused companies looking for ways to capitalize on the volumes of valuable feedback they receive from their customers. Getting from Feedback to Insights Retailers and Service Providers know better than anyone the power of customer feedback to help improve the shopper experience and identify brand issues or opportunities.  They… Read More »

Insights on Customer Journey Pave Way to Results

Posted on: July 30th, 2015 by:
Blog Categories: Text Analytics Industry Insights & Innovation

2015 YTD Conference Takeaways During the first half of 2015, we spent time attending conferences, speaking on the topic of driving customer insights through verbatim analysis, and listening to industry professionals in market research, marketing, and customer insight both at research firms and in corporate settings. You can see where we’ve been on our In… Read More »

Welcome to the New Ascribe Website!

Posted on: July 17th, 2015 by:
Blog Categories: Announcements & Updates

I am thrilled to welcome new and returning visitors to our brand new website, built specifically with you in mind. With some great insights and analysis as our guides, we aimed for simple, dynamic, user-friendly and responsive. Take a look around – we hope you not only find what you need easily, but also return… Read More »

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