Most organizations collect some kind of open-ended customer feedback, but the majority do little more with the comments than simply read them. Leading organizations capitalize on innovative enabling technologies to turn the feedback into actionable insights that highlight critical operational issues or opportunities, key touch points in the customer journey, and ideas for product innovation.
For most corporate organizations with high comment volume, Ascribe Inspector will be the tool needed to drive efficient, effective customer insight development.
Ascribe Inspector uses Natural Language Processing (NLP) text analytics to categorize any textual data quickly and easily. The result is greater productivity with reduced costs. Ascribe Inspector’s easy-to-use interface requires minimal training, so you do not have to wait to detect themes, concepts and sentiment across the volume of comments you are already collecting. Inspector combines the speed and consistency of automation with the intuition of human expertise.
Many corporate CX programs with extremely high comment volumes and intensive survey activity work with top Market Research Firms and Survey Platforms, and the good news is, we do too. Our industry partnerships are broad and deep – we serve the lion’s share of the world’s leading Market Research agencies and through them hundreds of the world’s top brands.
You can easily pull your API survey data and even voice-to-text data into the Ascribe Intelligence suite for faster, more comprehensive access to actionable insights.Find out how you can get access