Reveal Actionable Insights from Verbatim Comments
People, whether they are customers, employees or patients, are increasingly voicing their opinions across a variety of outlets, like open-ended survey responses, social media, customer service call centers, etc. Companies ask for feedback through voice of the customer (VoC), customer experience (CX), and Employee Experience (EX) studies. These responses are called “verbatim comments”. While this data can have the richest insights for organizations, it is also the hardest to Collect, Analyze, Visualize, and Act upon.