The GreenBook Research Industry Trends (GRIT) Report serves as an authoritative voice in our industry. According to GreenBook’s Chief Editor, Leonard Murphy, “the GRIT Report dives deeper to explore the key drivers of our industry and offer better guidance as a strategic planning tool.”
Ascribe is proud to have served as a research partner with GreenBook again for the 2017 Q3-Q4 GRIT Report, contributing vital and actionable insights for the future of the market research industry. Among other key insights, the report reveals that there is great interest and usage of text analytics and also researchers harnessing the power of qualitative insights and text-based comments.
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