Linguistic Analysis Explained

Thursday, August 16th, 2018 | Blog | Charles Baylis

Figuring out what humans are saying in written language is a difficult task.  There is a huge amount of literature, and a great many software attempts to achieve this goal.  The bottom line is...

Verbatim Coding for Open Ended Market Research

Wednesday, August 15th, 2018 | Blog | Charles Baylis

Coding Open Ended Questions Verbatim coding is used in market research to classify open-end responses for quantitative analysis. Survey Research will make an important branch of Market Research.  Survey research poses questions to a...

Taxonomies in Text Analytics

Wednesday, August 15th, 2018 | Blog | Charles Baylis

We are going to talk about taxonomies as used for text analytics.  But to get to that, let’s first look at what we mean by a taxonomy.  In general terms, taxonomies classify things.  You...

Text Analytics for CX Management

Wednesday, August 15th, 2018 | Blog | Charles Baylis

You hear the term text analytics a lot these days.  It seems to be used in so many different ways it is hard to pin down just what it means.  I’ll try to clear...

Inspecting Net Promoter Scores®

Tuesday, February 20th, 2018 | Corporate Case Studies | admin

Safelite® uncovers insights behind NPS to improve customer satisfaction. By leveraging Ascribe Inspector™ the auto glass repair giant gained actionable insights from its 500,000 annual survey responses. Read more… Ascribe Inspector Safelite Case Study...