Linguistic Analysis Explained
Thursday, August 16th, 2018 | Blog | Charles BaylisFiguring out what humans are saying in written language is a difficult task. There is a huge amount of literature, and a great many software attempts to achieve this goal. The bottom line is...
Verbatim Coding for Open Ended Market Research
Wednesday, August 15th, 2018 | Blog | Charles BaylisCoding Open Ended Questions Verbatim coding is used in market research to classify open-end responses for quantitative analysis. Survey Research will make an important branch of Market Research. Survey research poses questions to a...
Taxonomies in Text Analytics
Wednesday, August 15th, 2018 | Blog | Charles BaylisWe are going to talk about taxonomies as used for text analytics. But to get to that, let’s first look at what we mean by a taxonomy. In general terms, taxonomies classify things. You...
Text Analytics for CX Management
Wednesday, August 15th, 2018 | Blog | Charles BaylisYou hear the term text analytics a lot these days. It seems to be used in so many different ways it is hard to pin down just what it means. I’ll try to clear...
Huntington National Bank uses CX Snapshot to unlock customer feedback and fuel product innovation
Saturday, July 14th, 2018 | Corporate Case Studies | Amy ConnorIncreased productivity from CX Snapshot dashboard allows Huntington to expand their customer experience program to multiple departments and channels(i.e. social, web and call centers). Read more…
Quickly & Easily Analyzing Complex Data Sets
Tuesday, February 20th, 2018 | Corporate Case Studies | adminAmeritest leverages Ascribe CX Snapshot to easily identify actionable insights for advertising research. Read more…
Holistic Employee Feedback
Friday, March 2nd, 2018 | Corporate Case Studies | adminProcter & Gamble gains holistic employee feedback with Ascribe text analytic tool. Read more…
Inspecting Net Promoter Scores®
Tuesday, February 20th, 2018 | Corporate Case Studies | adminSafelite® uncovers insights behind NPS to improve customer satisfaction. By leveraging Ascribe Inspector™ the auto glass repair giant gained actionable insights from its 500,000 annual survey responses. Read more… Ascribe Inspector Safelite Case Study...