Category: Blog

Introduction to Ascribe Rule Sets

Using Ascribe™ Rule Sets you can tailor the results of text analytics to your specific needs.  You can do amazing things with Rule Sets, such as: Modify the finding produced by linguistic analysis, for example changing sentiment scores based on keywords. Remove findings from the analysis to discard unwanted topics or expressions. Add new findings… Read more »

Ascribe Rule Set Execution Workflow

You use Ascribe™ Rule Sets to modify the output of the text analytics engine, introduce your own findings to the text analytics results, and to modify comments as they are loaded into Ascribe.  You can also use Rule Sets with the Ascribe Coder API to modify responses as they are loaded to Ascribe. Rule Set… Read more »

Authentication with Ascribe APIs

The various Ascribe™ APIs, such as the Ascribe Coder API, share a common authentication operation.  You authenticate with the API by a POST to the /Sessions resource.  To interact with any of the other resources in the APIs you must include a token returned in the POST response in an HTTP header. Obtaining an Authentication… Read more »

Automating Coding Workflow with the Ascribe Coder API

The Ascribe™ Coder API allows your company to send survey responses to Ascribe and retrieve back the codebooks and coded responses.  Using the Ascribe Coder API you can create a study, create questions in the study, load responses to be coded to the question, and get the results of the coding. Before you can interact… Read more »

Multilingual Customer Experience Text Analytics

If your company has customers in more than one country you are likely faced with analysis of customer feedback in multiple languages.  CX Inspector can perform text analytics in several languages and can translate customer responses in any language to one of the supported analysis languages. Supported Analysis Languages CX Inspector can perform text analytics… Read more »

Linguistic Analysis Explained

Figuring out what humans are saying in written language is a difficult task.  There is a huge amount of literature, and a great many software attempts to achieve this goal.  The bottom line is that we are still a long way off from having computers really understand human language.  Still, computers can do a pretty… Read more »

Verbatim Coding for Open Ended Market Research

Coding an open ended Question Verbatim coding is used in market research to classify open-end responses for quantitative analysis. Survey Research is an important branch of Market Research.  Survey research poses questions to a constituency to gain insight into their thoughts and preferences.  Researchers use surveys for many purposes: customer satisfaction, employee satisfaction, purchasing propensity,… Read more »

Taxonomies in Text Analytics

We are going to talk about taxonomies as used for text analytics.  But to get to that, let’s first look at what we mean by a taxonomy.  In general terms, taxonomies classify things.  You may remember this from biology classes.  Biologists classify humans into primates, mammals, and then the animal kingdom (skipping a few levels). … Read more »

Text Analytics for CX Management

You hear the term text analytics a lot these days.  It seems to be used in so many different ways it is hard to pin down just what it means.  I’ll try to clear it up a bit. The basic idea is that a computer looks at some text to accomplish some goal or provide… Read more »