Customers & Industries
We serve clients in a broad range of industries both directly and through our Market Research customers. They know that there are rich insights within verbatim comments. But, this data is difficult and time-consuming to collect, analyze and visualize, so they rely on Ascribe to help.
Market Research, Business Services & More
Market Research firms require the highest quality analysis and visualizeation to enable them to provide deeper customer insights for their clients. They run a diverse and vast array of surveys with many open-ended comments. The studies provide needed insights for critical operational issues or opportunities, key touch points in the customer journey, and ideas for product innovation.
Retail & Consumer Products
Retail and Consumer Product companies including our clients Amazon.com, Family Dollar, Safelite AutoGlass, Nestle Waters, and Stanley Black & Decker, are keenly interested in understanding customers’ opinions. Our clients have been able to identify issues and opportunities from the store-level all the way to product development and brand positioning.
Organizations including our clients St. Joseph Health System, McKesson, and Adelphi Group, are intently focused on innovation, loyalty, and of course, patient experience. With funding tied more closely than ever before to satisfaction and quality of experience, healthcare organizations have tremendous potential for impact through verbatim comments.
Competition in Higher Ed, other institutional services and the market for talent is fierce, and many students rely on word-of-mouth to inform their choices. It is critical for these organizations to gain insights from all sources, especially what students are ‘saying’ in social media.
Hospitality & Entertainment
Consumers are increasingly vocal about their experiences, and there is nothing more powerful in shaping future experiences than insights from the fans, guests, viewers and visitors themselves.
From privacy and security to access and fees, banking is a complex business that is highly dependent on consumer trust and loyalty. Knowing which services are more important to various segments or how product changes are affecting sentiment can be the difference between high turnover and high demand.