News & PR

News about Text Analytics comes from Ascribe as well, with innovation, partnership and growth. See details below.

July 12, 2018

Ascribe helps clients reveal actionable insights from verbatim comments with fourth generation text analytics software

Ascribe introduces CX Snapshot, the latest text analytics software in the company’s product suite. CX Snapshot is designed for speed, accuracy, and ease of use. Now decision makers can view their customer experience as never before.

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June 5, 2018

Ascribe listed as one of the top AI-Based Text Analytics Platforms

Ascribe is listed by Forrester Research as one of the top 34 vendors in their recently published Now Tech: AI-Based Text Analytics Platforms, Q2 2018, by Boris Evelson.

Download the report to learn more.

May 2, 2018

Ascribe GDPR Compliance Overview

Ascribe describes its compliance to the European General Data Protection Regulation (GDPR) that will take effect at the end of May 2018. 

Ascribe GDPR compliance guidelines

April 4, 2018

Ascribe Names Andy Pfau as Vice President of Sales

Ascribe is excited to announce Andy Pfau as Vice President of Sales. In this role, Andy will lead the sales team and implement the go to market plan for the company.

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March 26, 2018

Ascribe & PopResearch Combine Forces to Revolutionize Consumer Testing

Announcing a partnership between Ascribe and PopResearch (Pop), to enable marketers and advertisers to reveal actionable insights from consumer feedback quickly and cost-effectively.

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March 13, 2017

Ascribe Surveys Launches Android Smartphone Panel for U.S. and International Markets

Announcing a major expansion of Ascribe Surveys panel-targeting capability, providing access to Android Smartphone users across the globe, with validated samples in key markets including the United States, Australia, Brazil, Canada, Germany, Italy, Japan, Mexico, Netherlands, Spain, and United Kingdom.

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February 28, 2017

Ascribe Launches New Insights Platform, Ascribe Surveys, with Sample Powered by Google Surveys

Introducing Ascribe Surveys, a new insights platform with consumer sampling powered by Google Surveys to deliver a simple and cost-effective means to reach and collect feedback from consumers around the world.

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September 26, 2016

Introducing Ascribe Surveys Powered by Google

Integrating the technology and scale of Google Consumer Surveys with the Ascribe Intelligence Suite to provide combined survey, sample and verbatim analysis for Market Researchers.

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September 29, 2015

Auto Speech-to-Text Analytics Press Release

Ascribe introduces a leading speech-to-text data analysis solution for fast and affordable access to actionable insights derived from customer call center data files.

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April 30, 2015

Qualtrics Press Release

Ascribe Announces First Connector in Series for Leading Survey Platform Provider Qualtrics: Powerful Connector solution opens direct access from Qualtrics’ survey tool to Ascribe’s text analytics suite, enabling real-time classification and interpretation of unstructured data.


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Media Coverage & Publications

News about Text Analytics is increasing across the industry and across mainstream media, with so much focus on Customer Experience and Voice-of-the-Customer. Here is a sample of coverage that speaks volumes.

A practitioner’s guide to unlocking insights from customer feedback

by Rick Kieser, CEO at Ascribe and Kellan Williams, data scientist for IBM’s Client Center for Advanced Analytics

Published in Quirk’s Marketing Research Resource, January, 2017.

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Q&A: Seven Questions CX Pros Should Ask Before Diving Into Text Analytics: How To Make The Most Of Unstructured Customer Feedback

By Forrester Analysts: Faith Adams, Maxie Schmidt-Subramanian, Boris Evelson, Elizabeth Cullen with Harley Manning, Scott Ross, Laura Glazer – March 24, 2017

Ascribe is pleased to be among the text analytics vendors mentioned. Read Full Report (available to Forrester members via log in, or for purchase) to get “a leg up for the often perilous journey of mining and analyzing unstructured customer feedback.”

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Ascribe and Google Surveys: Better decisions with market research

By Google Surveys, Published on Google.com on June 23, 2017

Ascribe, a Google Surveys Partner, is featured on the Google Analytics Solutions Success Stories page with an overview of how the partnership led to innovation and expansion of access to consumer insights for researchers.

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7 Top Social Media Research Companies in Quirk’s October issue

Published in Quirk’s Special Feature in October Issue social media research special feature

Ascribe included among “7 Top Social Media Research Companies” in Quirk’s October issue special feature.

Read the full feature