News & PR

News about Text Analytics comes from Ascribe as well, with innovation, partnership and growth. See details below.

January 21, 2020

Exclusive Forrester report identifies The Top 10 Trends Among VoC Leaders

Ascribe is excited to share the Forrester Research Report, “The Top 10 Trends Among VoC Leaders, 2019” written by Faith Adams. Learn what actions VoC leaders can take to improve the success of their VoC programs. Read more

Nielsen BASES selects Ascribe as Global Verbatim Coding Software and Service Provider

Ascribe is excited to announce it is expanding its long-standing partnership with Nielsen Bases to be their global single-source provider of software and services for verbatim coding. Read more

November 18, 2019

Ascribe Names Gustav Jaeckel as European Director of Services to lead new office in Hamburg Germany

Ascribe opens Hamburg office under leadership of Gustav Jaeckel. Gustav will lead Ascribe services and verbatim coding operations for customers in Europe and Asia. Read more

November 14, 2019

Ascribe Co-Founder Featured in Quirks Faces of Research

Co-Founder and Chief Innovation Officer Charles Baylis was featured in Quirk’s Faces of Research for his team’s leadership in revolutionizing verbatim coding through the use of AI, machine learning and natural language processing. Read more here

September 16, 2019

New ADAPT Software Solution is Powered by Ascribe

ADAPT and Ascribe help market researchers quickly analyze verbatim comments with ADAPT CX Snapshot.

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July 12, 2019

Ascribe Introduces New Innovative Score that Transforms CX Measurement

Ascribe’s CX Inspector now with NEW X-Score™ provides satisfaction score using verbatim comments

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June 19, 2019

Ascribe & ASKi-Data Partner to Provide Same-Day Insights from Verbatim Comments

Announcing a partnership between Ascribe and ASKi-Data to enable market researchers to quickly analyze verbatim comments.

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April 22, 2019

Exclusive Forrester report examines the top 3 trends in CX measurement

Ascribe shares the Forrester Research report, “The Future of CX Measurement” by Maxie Schmidt-Subramanian.

January 3, 2019

Exclusive Forrester report shares six questions to ask before diving into text analytics

Ascribe shares the Forrester Research report, “Q&A: Six Questions to Ask Before Diving into Text Analytics” by Boris Evelson and Elizabeth Cullen.

Download the report to learn more


November 12, 2018

CX Inspector Enables Experience Professionals to Make Better Decisions

Ascribe releases CX Inspector, the latest version of its leading text analytics software within the Ascribe Intelligence Suite.

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October 11, 2018

Ascribe expands robust multilingual text analytics platform

Ascribe adds Japanese translation to its full suite of text analytics software.

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July 12, 2018

Ascribe helps clients reveal actionable insights from verbatim comments with fourth generation text analytics software

Ascribe introduces CX Snapshot, the latest text analytics software in the company’s product suite. CX Snapshot is designed for speed, accuracy, and ease of use. Now decision makers can view their customer experience as never before.

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June 5, 2018

Ascribe listed as one of the top AI-Based Text Analytics Platforms

Ascribe is listed by Forrester Research as one of the top 34 vendors in their recently published Now Tech: AI-Based Text Analytics Platforms, Q2 2018, by Boris Evelson.

Download the report to learn more.

May 2, 2018

Ascribe GDPR Compliance Overview

Ascribe describes its compliance to the European General Data Protection Regulation (GDPR) that will take effect at the end of May 2018. 

Ascribe GDPR compliance guidelines

April 4, 2018

Ascribe Names Andy Pfau as Vice President of Sales

Ascribe is excited to announce Andy Pfau as Vice President of Sales. In this role, Andy will lead the sales team and implement the go to market plan for the company.

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March 26, 2018

Ascribe & PopResearch Combine Forces to Revolutionize Consumer Testing

Announcing a partnership between Ascribe and PopResearch (Pop), to enable marketers and advertisers to reveal actionable insights from consumer feedback quickly and cost-effectively.

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September 29, 2015

Auto Speech-to-Text Analytics Press Release

Ascribe introduces a leading speech-to-text data analysis solution for fast and affordable access to actionable insights derived from customer call center data files.

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April 30, 2015

Qualtrics Press Release

Ascribe Announces First Connector in Series for Leading Survey Platform Provider Qualtrics: Powerful Connector solution opens direct access from Qualtrics’ survey tool to Ascribe’s text analytics suite, enabling real-time classification and interpretation of unstructured data.

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Media Coverage & Publications

News about Text Analytics is increasing across the industry and across mainstream media, with so much focus on Customer Experience and Voice-of-the-Customer. Here is a sample of coverage that speaks volumes.

A practitioner’s guide to unlocking insights from customer feedback

by Rick Kieser, CEO at Ascribe and Kellan Williams, data scientist for IBM’s Client Center for Advanced Analytics

Published in Quirk’s Marketing Research Resource, January, 2017.

Read the full feature

Q&A: Seven Questions CX Pros Should Ask Before Diving Into Text Analytics: How To Make The Most Of Unstructured Customer Feedback

By Forrester Analysts: Faith Adams, Maxie Schmidt-Subramanian, Boris Evelson, Elizabeth Cullen with Harley Manning, Scott Ross, Laura Glazer – March 24, 2017

Ascribe is pleased to be among the text analytics vendors mentioned. Read Full Report (available to Forrester members via log in, or for purchase) to get “a leg up for the often perilous journey of mining and analyzing unstructured customer feedback.”

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7 Top Social Media Research Companies in Quirk’s October issue

Published in Quirk’s Special Feature in October Issue social media research special feature

Ascribe included among “7 Top Social Media Research Companies” in Quirk’s October issue special feature.

Read the full feature