Ascribe opens Hamburg office under leadership of Gustav Jaeckel. Gustav will lead Ascribe services and verbatim coding operations for customers in Europe and Asia.


Ascribe Names Gustav Jaeckel as European Director of Services to lead new office in Hamburg Germany

Gustav Jaeckel brings more than 10 years of verbatim coding operations and managerial experience to Ascribe.

CINCINNATI, November 18, 2019 – Ascribe, a global verbatim analysis software company, today named Gustav Jaeckel to be the new European Director of Services. Gustav will lead Ascribe Services and manage verbatim coding operations for customers in Europe and Asia via Ascribe’s office in Hamburg Germany.

“We are pleased to have Gustav on the team. His experience, fluency in five languages and location in central Europe are ideal for Ascribe and our growing presence throughout the continent,” states Rick Kieser, CEO of Ascribe. “Gustav’s dedication to the industry will help our clients address their customers’ ever increasing need for better, faster and more cost efficient verbatim coding.”

Gustav brings considerable verbatim coding and operations experience to Ascribe. He spent the last 10 years at ASKi-Data managing all aspects of verbatim coding from individual project delivery to managing the entire coding operation. His experience in managing coders as well as the delivery of large multi-country projects will be a great addition to Ascribe. Gustav has been using Ascribe Coder for the last decade and chose to join given Ascribe’s global position as the leading enterprise grade software solution for verbatim coding within the Market Research industry. Prior to that Gustav founded and ran several start-ups mainly in the marketing industry.

As European Director of Services, Gustav will use his innovative operations experience and in-depth understanding of the verbatim analysis industry to manage multi-lingual coding deliverables for Ascribe’s customers in their respective European and Asian time zones.

About Ascribe
Founded in 1999, Ascribe helps the world’s largest market research firms, corporate researchers and customer experience professionals make confident decisions based on rich, real-time insights using a world-leading verbatim analytics platform. Ascribe’s comprehensive and flexible SaaS-based technologies enable accurate and fast analysis of verbatim comments regardless of channel or language.

Media Contacts
Debbie Marquardt, Ascribe