Uncover Customer Experience (CX) Insights Automatically

CX Inspector is Ascribe’s fourth generation text analytics offering. It enables researchers to uncover insights from verbatim comments with ease using CX Inspector, a customizable and feature-rich text analytics tool that provides topic and sentiment analysis from customer, patient and employee verbatim comments automatically.

• Significantly reduce analysis time and reveal better insights for key business decisions
• Powered by Ascribe’s Advanced Natural Language Processing and Artificial Intelligence technology

Automatic translation and multi-lingual capability covering the most popular 100 languages

  • Drag-and-drop topic grouping capability to create custom taxonomies
  • Easy to use ruleset functionalities to customize NLP results for any industry
  • Removes personally identifiable information (PII) and cleans comments of profanity
  • Integrates unstructured and structured data
    • Easily import and export data
    • Develop own customized application through our API connector
    • Results can be compared across groups and time, to establish benchmarks and trends
    • Compatible with Ascribe’s Illustrator, a powerful data visualization tool for advanced reporting and dashboard requirements

CX Inspector X-Score measures Customer Satisfaction, and reveals the “Why” behind the score.

X-Score™️ is a patent pending approach to customer measurement that provides a customer satisfaction score derived from people’s authentic, open-ended comments about their experience. X-Score highlights key topics driving satisfaction and dissatisfaction, helping identify the actions needed to improve customer satisfaction quickly and easily.

With Ascribe’s X-Score, measure experience and the key drivers that will increase satisfaction and loyalty easily.


  • Weighs the frequency of mentions in addition to the sentiment of the topic mentioned and scales them to their relative importance
  • Measures overall satisfaction on a scale of -100 to +100
  • X-Score™️ Insights Report is an easy to read summary of the X-Score results, visually summarizing the key positive and negative drivers of overall satisfaction
  • Powerful customer satisfaction analysis companion for traditional studies like Net Promoter Score (NPS) and Customer Satisfaction monitors


Open-ended survey responses and verbatim comments from surveys, emails, call centers, social media, etc.

  • Voice of the Customer (VoC) Research
  • Net Promoter Score (NPS) Studies
  • Customer Satisfaction Studies
  • Employee Engagement Surveys
  • Advertising Copy Tests
  • Concept & Innovation Idea Testing
  • Tracking Studies
  • Innovation Research

One-time or Ongoing studies

Experienced users

  • Customer Experience Leaders
  • Market Research Professionals
  • Human Resource Professionals
  • Data Scientists and Data Analysts