Customer Experience Analysis – How to improve customer loyalty and retention
Monday, February 10th, 2020 | Blog | Ryan SmithThe global marketplace puts businesses in a position where you need to compete with organizations from around the world. Standing out on price becomes a difficult or impossible task, so the customer experience has...
Machine Learning Text Analysis: What is Text Analytics
Thursday, January 30th, 2020 | Blog | Ryan Smith“Beware the Jabberwock, my son! The jaws that bite, the claws that catch! Beware the Jubjub bird, and shun The frumious Bandersnatch!” — Lewis Carroll Verbatim coding seems a natural application for machine...
Interpreting Survey Results
Wednesday, September 25th, 2019 | Blog | Ryan SmithInterpreting survey data is a multi-step process requiring significant human, technology, and financial resources. This investment pays off when teams are able to change directions, delight customers, and fix problems based on the information...
How to Use Sentiment Analysis to Improve Your Organization’s Satisfaction Scores
Monday, September 16th, 2019 | Blog | Ryan SmithWhether it’s a rating, ranking, score, review, or number of stars/tomatoes/thumbs up, consumers have ample opportunities to report their experiences with businesses, service providers, and organizations in the form of survey responses and other...
Verbatim Analysis Software – Easily Analyze Open-Ended Questions
Tuesday, July 23rd, 2019 | Blog | Charles BaylisDo you want to stay close to your customers? Of course you do! Improving the customer experience is central to any business. More broadly, any organization needs to stay in touch with its constituents,...
Ascribe Regular Expressions
Monday, March 18th, 2019 | Blog | Charles BaylisAscribe allows the use of regular expressions in many areas, including codes in a codebook and for various search operations. The regular expressions in Ascribe include powerful features not found in standard regular expressions. ...
Using Class Rules in an Ascribe Rule Set
Wednesday, March 13th, 2019 | Blog | Charles BaylisClass rules allow you to share code across rules, and even across Rule Sets. Using Class rules can help you organize your code and make it easier to maintain and reuse. Introduction to Classes...
Using Taxonomies in Ascribe Rule Sets
Wednesday, March 13th, 2019 | Blog | Charles BaylisYou can create and use taxonomies in Ascribe Rule Sets to help with common text manipulation chores, such as cleaning comments. In this article I will explain how to use a taxonomy in a...
Brand disambiguation using the Ascribe Coder API
Friday, November 2nd, 2018 | Blog | Charles BaylisAsking respondents to recall brand names is a common survey technique. Often this is done by asking the respondent to pick brands from a list. Such aided brand awareness questions can introduce bias. We...
Using Swagger documentation and Postman with the Ascribe APIs
Thursday, October 4th, 2018 | Blog | Charles BaylisThe Ascribe APIs provide documentation both as static html pages and an interactive Swagger page. The static documentation is more convenient for looking over the API, but the Swagger documentation provides powerful features for...