Welcome to the debut episode of the Ascribe podcast, where industry leaders Gustav Jaeckel, Ascribe’s Managing Director, EMEA, and Chrissy Stevens, Ascribe Vice President, Services, share experiences and insights on the market research and customer insights industries. Founded in 1999 with the goal of developing an online solution to code open end comments, Ascribe has become an industry leader serving roughly 75% of the top 50 market research firms globally by increasing the speed and accuracy of coding.

In this episode, Gustav and Chrissy share insightful commentary on Ascribe’s evolving coding from traditional paper-and-pencil coding methods to cutting-edge, AI-driven software solutions. Drawing from their extensive experience in market research and coding, they share valuable anecdotes and industry insights, highlighting Ascribe’s commitment to innovation and client satisfaction. 

Looking ahead, the Ascribe podcast will continue, including episodes on trackers, AI-powered tools, data integration strategies, and the importance of exceptional customer service in maintaining strong client relationships.