CINCINNATI, OH, April 6, 2018 – Ascribe, a global verbatim analysis and survey software company, announces a partnership with PopResearch (Pop), a fully automated DIY research platform, to enable marketers and advertisers to reveal actionable insights from consumer feedback quickly and cost-effectively.
Consumer feedback is critical to marketers, but often costly and time-consuming. Especially when marketers ask “open-ended” questions, where consumers provide responses in their own words. These are called “verbatim comments” and are insight-rich but are very difficult to analyze and often go unused.
The partnership between Ascribe and Pop solves this problem. Pop provides an automated consumer testing platform to collect feedback quickly and cost-effectively. Ascribe’s leading market research text-analytics software provides actionable insights by automatically analyzing verbatim comments and linking the emotions (sentiment) with associated topics to reveal themes and opinions. Ascribe’s API connector allows data to transfer between systems instantly. The end result? A simple way to gain deep, actionable insight from consumer feedback in real-time.
“We are excited to partner with Pop, their best of breed automated solution empowers marketers and advertisers to reveal insights they need, quickly and cost effectively,” explains Rick Kieser, CEO of Ascribe. Chris Hubble, CEO of Pop, continues, “The value that clients gain is a greater depth of understanding, especially from open ends, and higher degree of flexibility in filtering to get to the core insights. All of this, in 1/10th of the time and at 1/10th of the cost of traditional research studies.”