Online Sentiment Analysis Demo

Your company has access to plenty of feedback from customers, employees, vendors, and other stakeholders. Are you getting the full value of this information or do you find it logistically impossible to work with? Sentiment analysis solutions can take this data and automatically process it for you, allowing you to identify the emotions behind a comment, discover what your audience is thinking, and find priorities for your organization. An online sentiment analysis demo shows you the power of this technology.

What is sentiment analysis?

Each comment provided by a respondent is categorized as one of three emotions: positive, neutral, or negative. Using an automated process to determine the sentiment is much more cost-efficient and productive than sorting through the comments manually. Online sentiment analysis software does this with the help of a technology called Natural Language Processing.

Computers don’t innately understand human language. After all, there’s a lot of nuance when it comes to conversational English, especially when you think about slang terms and regional dialects. Natural Language Processing is a type of artificial intelligence that can use machine learning to understand what the person meant in their response.

Why is sentiment analysis important?

Direct feedback from your audience is some of the most valuable data you can have, but since it’s unstructured, it’s difficult to work with using traditional analysis tools. Sentiment analysis opens up a new way of looking at this information and being able to use it like your structured data.

Optimizing the customer experience is one of the most important things a company can do to stay competitive in today’s business environment. The only way that you’re able to discover what you’re doing right and wrong is by asking open ended questions and analyzing with the results.

Another advantage to an online sentiment analysis demo is removing the manual procedures needed for staff to look through comments. When you try to process this data by hand, you can end up taking weeks or months to have useful information. In that time, the landscape has probably shifted significantly. Automating the process speeds up your analysis and allows you to allocate staff time on more engaging tasks.

Best practices for sentiment analysis.

Getting the most out of your online sentiment analysis demo.

The best way to understand the power of sentiment analysis is to experience it for yourself. Here are a few ways to get the most out of your demo so you fully understand how this technology sets your business up for sustained success. 

Online sentiment analysis gives your business a deeper understanding of the feedback you have access to. When you maximize your demo opportunities, you can discover the right solution for your organization.

If possible, use real-world data during the testing process. You’ll see how well the solution can work with the typical comments you get from surveys and other feedback sources. If there are problems with regional dialects or slang terms, you’re able to address that in the Natural Language Processing learning model before you deploy it to a production environment.

Get more context to this analysis by defining themes that show up frequently in the responses. You can do this manually or automatically with verbatim coding tools, which may be included in the solution that you’re looking at. 

Get a strong understanding of the functionality available to you so you can determine whether your short, medium, and long-term business goals are supported. 

Is it easy to pull data into useful report and dashboard formats? Consider the typical end user of the software and what they’re looking to get from their sentiment analysis. 

Make a note of how long it takes for the different processing functions so you can properly calculate potential productivity and return on investment rates. 

If your end users for this solution aren’t data scientists, you’re going to want an interface that supports non-technical users. 

Is it easy to get your data in and out of the sentiment analysis solution? Find out what integration is natively available and which you’re able to add on through APIs and other options.